Today's Top Tip: Step #1 Build Your Marketing Funnel... a marketing funnel is a series of stages a…

Today's Top Tip: Step #1

Build Your Marketing Funnel... a marketing funnel is a series of stages a prospective customer would go through before becoming a regular customer, ie. Prospect to Lead to Customer to Repeat Customer. The ‘top’ of the funnel represents the universe of people being targeted that need to become AWARE of the offer. Once they respond to a call-to-action, eg. newsletter sign up or ebook download, they become a LEAD.

Step #2

Convert Leads Into Customers... through regular engagement, often via email using marketing automation tools such as ActiveCampaign or MailChimp. It’s important to build a strong relationship, trust and NURTURE leads who may not initially be in a position to buy because at some point they may be ready to buy.

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𝐓𝐨𝐝𝐚𝐲'𝐬 𝐓𝐨𝐩 𝐓𝐢𝐩: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 Step #1 𝐈𝐃𝐄𝐍𝐓𝐈…

𝐓𝐨𝐝𝐚𝐲'𝐬 𝐓𝐨𝐩 𝐓𝐢𝐩: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬

Step #1 𝐈𝐃𝐄𝐍𝐓𝐈𝐅𝐘 𝐘𝐎𝐔𝐑 𝐂𝐎𝐌𝐏𝐄𝐓𝐈𝐓𝐈𝐎𝐍:

Best done through a thorough Market Scoping exercise which can start with a simple SEO keyword ranking. The companies that rank for your top search terms are a great first step in identifying your competition.

Step #2 𝐋𝐈𝐊𝐄 & 𝐅𝐎𝐋𝐋𝐎𝐖 𝐎𝐍 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀

Once your top competitors are identified, follow all of them on Social Media. Take a look at what types of posts are resonating with that company’s followers. Also observe which posts are falling flat.

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𝐋𝐞𝐭 𝐔𝐬 𝐁𝐞 𝐘𝐨𝐮𝐫 𝐒𝐭𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦! ⭐ SAVE TIME - We will eliminate ma…

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Three key considerations we keep in mind about small to medium sized businesses: 1) they are usual…

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We've already solved the problems you face now and will now share proven solutions with you! #Cust…

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"We enjoy the process of working with smaller businesses and get tremendous satisfaction from the …

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A PERSONALIZED MARKETING WORKING SESSION is A Fully Customized Meeting With Our Experienced Market…

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If you are a small business on a tight budget try this marketing #Tip PARTICIPATE IN COMMUNITY EVE…

If you are a small business on a tight budget try this marketing #Tip PARTICIPATE IN COMMUNITY EVENTS.Parades, festivals, and street fairs are terrific ways to mingle with the neighborhood regulars and become part of the social scene.

Customers and colleagues appreciate it when a new business owner takes time to connect with other businesses in the area. You might offer to give a free demonstration or hand out samples related to your business at a community venue, such as an annual fair.

New startup businesses typically operate on a limited budget. Yet, one of their most critical need…

New startup businesses typically operate on a limited budget. Yet, one of their most critical needs is to promote the company to the local community. With area support and word-of-mouth referrals, a business can grow quickly and effectively.
However, the challenge is to integrate the organization within the local community as quickly and affordably as possible.

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REVEALED... TOP 5 SOLUTIONS​​​​​​​ TO JUMPSTART YOUR BUSINESS GROWTH!​​​​​​​REGISTER HERE... http:…

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Creativity, not conformity, will set successful marketers apart. People have been saying for a lon…

Creativity, not conformity, will set successful marketers apart. People have been saying for a long time that print is dead, but I recently came across a company that used software to obtain physical addresses for clients and started sending them print newsletters. Imagine that.

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#TopTip Identifying your business’ Strengths, Weaknesses, Opportunities, Threats (SWOT) is one of …

#TopTip

Identifying your business’ Strengths, Weaknesses, Opportunities, Threats (SWOT) is one of the most effective ways of simplifying a potentially overwhelming amount of information relating to your business.

SWOTs are frequently used by professional marketers and are just as relevant in this digital age as they were decades ago.

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Do you want to grow your business? You lack key marketing skills? You lack time to formulate a pla…

Do you want to grow your business? You lack key marketing skills? You lack time to formulate a plan?

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You may have a really good idea of what matters to your customer. Or, do you just think you do? Be…

You may have a really good idea of what matters to your customer. Or, do you just think you do? Be honest, if your marketing is not getting the results you want, you might consider developing a research plan to truly understand your customer. We can help! http://bit.ly/2vusEzZ

There are so many marketing options, how do I make the right decisions for driving sales and growt…

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When setting the foundation of a business, the following points are developed in specific...

You’re working hard to grow your business, but for one reason or another, it is just not...