Creativity, not conformity, will set successful marketers apart. People have been saying for a long time that print is dead, but I recently came across a company that used software to obtain physical addresses for clients and started sending them print newsletters. Imagine that.
In the age of MailChimp and HubSpot, this company went against the grain and spent extra money to do it the old-fashioned way. I was also surprised to find that its campaign was extremely successful — but why?
Simply put, everybody else had gone digital, and this company saw an opportunity to do something different.
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