Today's Top Tip: Step #1 Build Your Marketing Funnel... a marketing funnel is a series of stages a…

Today's Top Tip: Step #1

Build Your Marketing Funnel... a marketing funnel is a series of stages a prospective customer would go through before becoming a regular customer, ie. Prospect to Lead to Customer to Repeat Customer. The ‘top’ of the funnel represents the universe of people being targeted that need to become AWARE of the offer. Once they respond to a call-to-action, eg. newsletter sign up or ebook download, they become a LEAD.

Step #2

Convert Leads Into Customers... through regular engagement, often via email using marketing automation tools such as ActiveCampaign or MailChimp. It’s important to build a strong relationship, trust and NURTURE leads who may not initially be in a position to buy because at some point they may be ready to buy.

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𝐓𝐨𝐝𝐚𝐲'𝐬 𝐓𝐨𝐩 𝐓𝐢𝐩: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 Step #1 𝐈𝐃𝐄𝐍𝐓𝐈…

𝐓𝐨𝐝𝐚𝐲'𝐬 𝐓𝐨𝐩 𝐓𝐢𝐩: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬

Step #1 𝐈𝐃𝐄𝐍𝐓𝐈𝐅𝐘 𝐘𝐎𝐔𝐑 𝐂𝐎𝐌𝐏𝐄𝐓𝐈𝐓𝐈𝐎𝐍:

Best done through a thorough Market Scoping exercise which can start with a simple SEO keyword ranking. The companies that rank for your top search terms are a great first step in identifying your competition.

Step #2 𝐋𝐈𝐊𝐄 & 𝐅𝐎𝐋𝐋𝐎𝐖 𝐎𝐍 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀

Once your top competitors are identified, follow all of them on Social Media. Take a look at what types of posts are resonating with that company’s followers. Also observe which posts are falling flat.

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𝐋𝐞𝐭 𝐔𝐬 𝐁𝐞 𝐘𝐨𝐮𝐫 𝐒𝐭𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦! ⭐ SAVE TIME - We will eliminate ma…

𝐋𝐞𝐭 𝐔𝐬 𝐁𝐞 𝐘𝐨𝐮𝐫 𝐒𝐭𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦!

⭐ SAVE TIME - We will eliminate marketing challenges from your to-do list so you can focus on your business.

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#GrowYourBusiness We pride ourselves on providing a highly professional personalized service at a …

#GrowYourBusiness

We pride ourselves on providing a highly professional personalized service at a fraction of the cost charged by big agencies. We do this by working smart and lean, not by compromising quality. Our goal is to develop a relationship and collaborate with you for the long term.

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Three key considerations we keep in mind about small to medium sized businesses: 1) they are usual…

Three key considerations we keep in mind about small to medium sized businesses:
1) they are usually cash strapped
2) they have limited robust experience in marketing
3) they want to grow.

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We've already solved the problems you face now and will now share proven solutions with you! #Cust…

We've already solved the problems you face now and will now share proven solutions with you! #CustomMarketing

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"We enjoy the process of working with smaller businesses and get tremendous satisfaction from the …

"We enjoy the process of working with smaller businesses and get tremendous satisfaction from the partnerships that develop. We want to help you achieve your goals." - David and Rich, Co-founders of Custom Marketing

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