Are you left scratching your head about how to best harness new technologies for your business?
Our 7 step approach for developing the digital marketing activities within a marketing plan is:
1. Review your business goals and objectives
2. Perform a thorough audit on your website to ensure it’s optimized for search engines
3. Determine if paid search and/or display ads are appropriate for your business
4. Develop a social media plan (eg. platforms, content, media influencers)
5. Develop a marketing funnel – in other words outreach tools (such as newsletters, blogs, infographics, eBooks, webinars) designed to engage and entice people to take a desired action (like provide a name and email address) at each step of their journey towards becoming a customer.
6. Set goals and allocate the right budget to achieve them
7. Execute. Analyze. Adjust.
Follow these steps and you will save time and money, and position yourself for success.
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